Our Founder - Amar Choudhary Meet the man behind Boyo - Amar Choudhary, an alumnus of one of the most prestigious institutions in India, the Indian Institute of Management, Ahmedabad. Amar's passion for wellness, and his deep conviction to replace junk food with healthier and traditional snacking options, led to the inception of Boyo.A true visionary, Amar believes in the power of quality nutrition and its impact on one's overall health and wellbeing. His motive is to make each one of us bolder and more beautiful, not just on the outside but from within. Rather than opting for shortcuts to fitness, Amar advocates for a sustainable and balanced lifestyle with the help of nourishing foods – an ethos that Boyo stands by.Amar's relentless commitment to make India healthier, one snack at a time, has brought Boyo to the forefront of the health-food market. Today, Boyo is more than just a brand; it's a healthy habit, a lifestyle choice, and a mission to bring 'Bold as you' within everyone's reach.